- CPM is a great metric to measure your marketing success, especially if you are a beginner. It is also the most popular way to sell advertising online. What is CPM? Experts like Adroll say, “CPM stands for cost per thousand impressions and is typically used in measuring how many thousands of people your advertising or marketing piece has (hopefully!) left an impression on.” But how can you get the most out of this kind of advertising?
It gives you more control over your budget
If you’re looking to control your costs, CPM is the better option. With a CPC model, you’re essentially at the mercy of the platform: If you want to show up more often in search results for a particular keyword or phrase, you have to pay more money.
With CPM ads, however, you can set your own budget and adjust it as needed. You can also set different budgets for different campaigns—for example. For example, one campaign might target young women within a certain city while another targets college students nationally—all while keeping track of each campaign’s performance individually.
It’s more measurable than other marketing ways
- CPM is a more measurable way of advertising than other forms of marketing. You can track your ad views, clicks and website visits.
- With CPM, you can also see how many impressions your ads get. This is important when you want to make sure that people are actually seeing the ad but not clicking on it or visiting your website because this lets you know how effective it really was.
It gives you better conversion rates
A/B testing is a simple way to discover what works best for your ads. It lets you test different strategies, such as different colors, text and images.
The good thing about CPM is that it’s so flexible that you can do A/B testing within the same campaign. For example: If one headline seems to be producing more conversions than another, then you can create two versions of that ad and compare the results in real time! This way, you can see which version performs better (and how much better) before making any hasty decisions about your campaign’s performance.
Real-time results
With CPM, you can see your campaigns’ performance in real-time. You’ll be able to optimize your campaign by making changes on the fly and seeing if they work or not. For example, if you have an ad that is running on a website but not getting any views, then you can make some changes and see how it performs after each change. This way, you’re spending less money on ads that aren’t working or need improvement before they start generating revenue for you.
CPM works best when running a campaign with an end date or a fixed time period. This is because you will know exactly what your costs will be and how much money you need to spend by the end of it.
You can also use CPM if your goal is to get more traffic or leads for your business. In this case, CPM might be the best choice for you as long as it’s worth spending more money on ads than usual in order to get those visitors who might become customers later on down the road.
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